State report · 2026

Oregon local business report 2026

Websites, Google reviews and ratings for the 24,393 Oregon local businesses listed in the Page One Partner directory, and how each trade compares.

Listed in our directory: 24,393
Average Google rating: 4.57; rank 8 of 50 states
No website: 24.8%; rank 44 of 50 states
Fewer than 10 reviews: 57%
Median reviews: 20

Key findings

Oregon local businesses in our directory average 4.57 stars on Google (10+ reviews), ranking 8th of the 50 states we measured.
24.8% of Oregon local businesses list no website: the 44th highest share of 50 states.
57% have fewer than 10 Google reviews (40th highest); the median business with reviews has 20, and 69+ is top quarter.
Of Oregon local business websites, 49.1% run Google Analytics.
Least likely to have a website in Oregon: towing services (56.5% without), drywall and insulation (45.7% without) and doctors and clinics (44.5% without).
Best-rated trades in Oregon: chiropractors (4.9), pressure washing and exterior cleaning (4.89) and home inspectors (4.87).

Page One Partner Research · 24,393 Oregon businesses in our directory · Updated November 2026 · Methodology

Oregon businesses with no website, by trade

Share of listed businesses with no website; trades with at least 100 listed in the state.

Towing Services56.5%
Drywall & Insulation45.7%
Doctors & Clinics44.5%
Handyman Services42.4%
HVAC Contractors41.7%
Carpentry & Cabinets41.5%
Pressure Washing & Exterior Cleaning38.6%
Roofing Contractors38.1%
Electricians37.7%
Pool Contractors32.7%
Siding & Gutters32.5%
Travel Agencies30.3%
General Contractors29.8%
Appliance Repair29.3%
Cleaning Services29%
Welding & Metal Fabrication27.2%
Pet Services26.7%
Insurance Agencies25.5%
Plumbers25.2%
Painters24.4%
Attorneys24.3%
Fence Contractors22.5%
Landscaping & Lawn Care22.3%
Appraiser21.1%
Solar Installation20.7%
Flooring & Tile19.4%
Concrete, Masonry & Paving17.7%
Real Estate14.2%
Salons & Beauty13.5%
Home Inspectors12%
Auto Repair & Detailing11.4%
Windows, Doors & Garage Doors11%
Tree Services8.8%
Waste Management7.4%
Remodeling Contractors5.2%
Interior Design & Architecture1.9%

Trades in Oregon

Trade	Listed	Has a website	Avg rating	Median reviews	Top-quarter reviews
Real Estate	3,465	85.8%	4.61	13	34
General Contractors	2,284	70.2%	4.64	9	22
Attorneys	1,628	75.7%	4.48	9	26
Doctors & Clinics	1,462	55.5%	4.34	16	55
Roofing Contractors	981	61.9%	4.71	25	75
HVAC Contractors	884	58.3%	4.69	32	165
Landscaping & Lawn Care	667	77.7%	4.51	13	35
Electricians	660	62.3%	4.55	12	33
Cleaning Services	645	71%	4.77	18	74.3
Pet Services	626	73.3%	4.67	81	188.5
Pressure Washing & Exterior Cleaning	547	61.4%	4.89	20	81
Salons & Beauty	512	86.5%	4.67	66	169.8
Auto Repair & Detailing	490	88.6%	4.57	117	262
Insurance Agencies	420	74.5%	4.56	15	50
Painters	373	75.6%	4.8	23	55.5
Plumbers	349	74.8%	4.62	33.5	169.3
Concrete, Masonry & Paving	344	82.3%	4.61	14	36
Towing Services	317	43.5%	4.36	65.5	152.3
Flooring & Tile	278	80.6%	4.68	20	57
Handyman Services	276	57.6%	4.68	11	29
Carpentry & Cabinets	272	58.5%	4.55	8	21
Fence Contractors	204	77.5%	4.66	20	48.3
Welding & Metal Fabrication	202	72.8%	4.63	7	16.5
Home Inspectors	175	88%	4.87	29	179.3
Travel Agencies	175	69.7%	4.55	11	35.8
Drywall & Insulation	175	54.3%	4.63	9	35
Siding & Gutters	157	67.5%	4.84	29.5	103
Interior Design & Architecture	154	98.1%	4.77	5	14
Pool Contractors	147	67.3%	4.5	24	111.3
Windows, Doors & Garage Doors	145	89%	4.68	38	122.3
Appliance Repair	133	70.7%	4.43	45.5	109
Appraiser	123	78.9%	4.58	5	23.5
Remodeling Contractors	115	94.8%	4.81	19	49.3
Tree Services	114	91.2%	4.78	52	104.3
Solar Installation	111	79.3%	4.72	17.5	59.8
Waste Management	108	92.6%	4.1	46	115
Locksmiths	99	74.7%	4.65	133.5	372.3
Auto Glass	99	68.7%	4.68	79	183.5
Moving Companies	97	86.6%	4.75	112	282
Damage Restoration	95	92.6%	4.71	66	163
Chiropractors	90	96.7%	4.9	33	89.3
Charters & Recreation	89	91%	4.73	52	176
Home Builders	88	94.3%	4.32	6	16.5
Med Spas	82	97.6%	4.77	86	174.5
Junk Removal & Hauling	73	75.3%	4.87	33	100
Podiatrists	72	51.4%	4.48	36	133.3
Security Systems	68	57.4%	4.12	6	10.8
Deck & Outdoor Living	66	75.8%	4.89	40.5	77.3
Limo Service	62	59.7%	4.8	47.5	164
Excavation & Site Work	57	84.2%	4.5	9.5	24
Garage Doors	45	95.6%	4.82	82	152
Pest Control	45	100%	4.79	86	709
Cash For Gold	45	95.6%	4.4	115.5	313.8
Self Storage	39	97.4%	4.35	57	108.3
Trailer Rental	31	83.9%	4.53	43	96.5
Restaurants	29	89.7%	4.37	366.5	897.8
Equipment Rental	27	92.6%	4.52	80.5	127.8

Largest cities in Oregon

City	Listed	Has a website	Avg rating	Median reviews
Portland	8,689	76.5%	4.58	20
Salem	2,648	70.5%	4.48	19
Eugene	2,328	74.4%	4.49	17
Bend	2,075	79.2%	4.66	19

Answers

Questions about Oregon businesses

What percentage of Oregon businesses have a website?

75.2% of the 24,393 Oregon local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).

What is the average Google rating for Oregon businesses?

4.57 stars among the local businesses in our directory with 10 or more reviews, 8th of 50 states (Page One Partner Research, November 2026).

How many Google reviews do Oregon businesses have?

The median is 20 among businesses with reviews; 69+ is top quarter. 57% have fewer than 10 (Page One Partner Research, November 2026).

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