Industry report · 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 13,038 drywall and insulation listed in the Page One Partner directory.
- Listed in our directory
- 13,038
- Average Google rating
- 4.64
- Median reviews
- 8
- Reviews for top quarter
- 25+
- Have a website
- 49.6%
- Meet all 3 benchmarks
- 15.9%
Key findings
- The Page One Partner directory lists 13,038 drywall and insulation; the most listed are in California (1,991). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.64 (businesses with 10+ reviews), 25th of 53 trades. 59.2% are rated 4.8 or higher.
- Reviews: among drywall and insulation with Google reviews, the median has 8; 25+ is top quarter and 78+ top 10%. 80.1% have fewer than 10.
- Websites: 49.6% list a website; of those sites, 42.8% run Google Analytics and 89.7% are mobile-friendly.
- Only 15.9% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- Hardest market to stand out in: San Diego, CA (87 reviews for the local top quarter).
- On Yelp, drywall and insulation score 4.33 on average against 4.68 on Google.
- The 10% most-reviewed drywall and insulation hold 85.7% of all the trade's Google reviews.
Page One Partner Research · 13,038 drywall and insulation in our directory · Updated September 2026 · Methodology
Where our directory lists the most drywall and insulation
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- California1,991
- Texas1,262
- Florida1,216
- Colorado491
- North Carolina486
- Arizona471
- New York425
- Illinois380
- Ohio380
- Georgia376
- Pennsylvania326
- Michigan316
Toughest markets for drywall and insulation
Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.
Website adoption is highest in South Carolina (65.1%) and lowest in Arizona (41.8%), among states with at least 100 drywall and insulation.
Drywall & Insulation by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| California | 1,991 | 4.71 | 6 | 19 | 50.5% |
| Texas | 1,262 | 4.61 | 10 | 34 | 46.8% |
| Florida | 1,216 | 4.69 | 9 | 35 | 46% |
| Colorado | 491 | 4.62 | 11 | 31 | 45.6% |
| North Carolina | 486 | 4.68 | 7 | 20 | 43% |
| Arizona | 471 | 4.65 | 11 | 37 | 41.8% |
| New York | 425 | 4.73 | 7 | 23 | 55.5% |
| Illinois | 380 | 4.55 | 9 | 31 | 47.6% |
| Ohio | 380 | 4.53 | 7.5 | 19 | 47.6% |
| Georgia | 376 | 4.6 | 7 | 22 | 52.7% |
| Pennsylvania | 326 | 4.69 | 7 | 24 | 62.6% |
| Michigan | 316 | 4.62 | 7 | 23 | 52.2% |
| Washington | 290 | 4.67 | 12 | 39 | 55.9% |
| Virginia | 276 | 4.59 | 6 | 14 | 49.3% |
| Massachusetts | 253 | 4.73 | 11 | 29 | 54.2% |
| Minnesota | 250 | 4.66 | 12 | 48 | 45.2% |
| Utah | 237 | 4.68 | 7 | 25.8 | 46% |
| Tennessee | 225 | 4.56 | 10.5 | 35.5 | 51.1% |
| Wisconsin | 215 | 4.56 | 6 | 18 | 56.7% |
| Maryland | 209 | 4.48 | 7 | 30 | 47.4% |
| Missouri | 200 | 4.6 | 9 | 29 | 49% |
| New Jersey | 195 | 4.46 | 7 | 25.3 | 53.8% |
| Louisiana | 180 | 4.62 | 4.5 | 16.5 | 47.8% |
| Oregon | 175 | 4.63 | 9 | 35 | 54.3% |
| Indiana | 175 | 4.7 | 6 | 14.5 | 43.4% |
| South Carolina | 172 | 4.61 | 7 | 21.5 | 65.1% |
| Oklahoma | 170 | 4.69 | 6 | 19 | 42.4% |
| Nevada | 153 | 4.56 | 9 | 23.8 | 49% |
| Iowa | 152 | 4.67 | 6 | 13.8 | 47.4% |
| Alabama | 150 | 4.66 | 6.5 | 36.5 | 49.3% |
| Idaho | 129 | 4.54 | 8 | 24 | 51.2% |
| Kansas | 128 | 4.6 | 11 | 42.5 | 49.2% |
| Connecticut | 126 | 4.76 | 5 | 11 | 59.5% |
| Kentucky | 119 | 4.82 | 12 | 51.5 | 47.9% |
| Nebraska | 100 | 4.46 | 7 | 22 | 58% |
| New Hampshire | 85 | 4.43 | 7 | 23.5 | 63.5% |
| Arkansas | 69 | 4.34 | 9 | 21.8 | 44.9% |
| Montana | 54 | 4.69 | 3.5 | 13.8 | 59.3% |
| New Mexico | 53 | 4.51 | 8 | 24.5 | 52.8% |
| South Dakota | 52 | 4.7 | 5 | 7.8 | 50% |
| Maine | 51 | 4.29 | 11 | 21.5 | 54.9% |
| North Dakota | 49 | 4.72 | 4.5 | 7 | 61.2% |
| Hawaii | 44 | 4.82 | 3 | 12.3 | 25% |
| Mississippi | 38 | 4.58 | 5 | 13 | 39.5% |
| Alaska | 36 | 4.82 | 5 | 8.5 | 52.8% |
| Delaware | 30 | 4.5 | 6 | 10 | 56.7% |
| Rhode Island | 27 | 4.88 | 6 | 14 | 74.1% |
Largest drywall and insulation markets
| City | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| Houston, TX | 195 | 4.55 | 14 | 83.8 | 41% |
| Denver, CO | 182 | 4.59 | 20.5 | 55.5 | 37.9% |
| Phoenix, AZ | 175 | 4.55 | 17 | 40.8 | 37.7% |
| Miami, FL | 123 | 4.77 | 11 | 40 | 35.8% |
| Orlando, FL | 115 | 4.72 | 7 | 33.8 | 36.5% |
| San Antonio, TX | 113 | 4.57 | 6 | 18.5 | 34.5% |
| Dallas, TX | 104 | 4.81 | 19.5 | 47.8 | 31.7% |
| Charlotte, NC | 100 | 4.59 | 8 | 21.5 | 34% |
| Austin, TX | 96 | 4.76 | 18 | 45.5 | 45.8% |
| Colorado Springs, CO | 85 | 4.62 | 16 | 30 | 52.9% |
| Minneapolis, MN | 85 | 4.7 | 13 | 43.5 | 38.8% |
| San Diego, CA | 85 | 4.75 | 13 | 87 | 49.4% |
| Oklahoma City, OK | 79 | 4.73 | 7.5 | 20 | 39.2% |
| San Jose, CA | 78 | 4.84 | 7.5 | 22.8 | 53.8% |
| Jacksonville, FL | 75 | 4.56 | 19 | 29.8 | 44% |
Answers
Questions about drywall and insulation
How many drywall and insulation are in the Page One Partner directory?
13,038, as of September 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the drywall and insulation in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for drywall and insulation?
4.64 stars among drywall and insulation with 10 or more reviews; 59.2% are rated 4.8 or higher and 8.9% below 4.0 (Page One Partner Research, September 2026).
How many Google reviews do drywall and insulation have?
The median is 8 among those with reviews; the top quarter have 25+ and the top 10% 78+. 80.1% have fewer than 10 (Page One Partner Research, September 2026).
What percentage of drywall and insulation have a website?
49.6% list a website on their Google Business Profile (Page One Partner Research, September 2026).
Which state has the best-rated drywall and insulation?
New York (average 4.73), among states with at least 50 drywall and insulation with 10+ reviews (Page One Partner Research, September 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.