State report · 2026
Websites, Google reviews and ratings for the 5,625 Montana local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 5,625
- Average Google rating
- 4.48
- rank 41 of 50 states
- No website
- 24%
- rank 49 of 50 states
- Fewer than 10 reviews
- 56.7%
- Median reviews
- 18
Key findings
- Montana local businesses in our directory average 4.48 stars on Google (10+ reviews), ranking 41st of the 50 states we measured.
- 24% of Montana local businesses list no website: the 49th highest share of 50 states.
- 56.7% have fewer than 10 Google reviews (42nd highest); the median business with reviews has 18, and 63+ is top quarter.
- Of Montana local business websites, 55.8% run Google Analytics.
- Least likely to have a website in Montana: doctors and clinics (59.2% without), roofing contractors (42.1% without) and general contractors (39.9% without).
- Best-rated trades in Montana: roofing contractors (4.78), cleaning services (4.65) and HVAC contractors (4.63).
Page One Partner Research · 5,625 Montana businesses in our directory · Updated September 2026 · Methodology
Montana businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Doctors & Clinics59.2%
- Roofing Contractors42.1%
- General Contractors39.9%
- Electricians37.4%
- Handyman Services36.1%
- HVAC Contractors33.7%
- Pet Services29.9%
- Cleaning Services28.5%
- Attorneys23.3%
- Plumbers20.5%
- Real Estate19.6%
- Landscaping & Lawn Care19.1%
- Auto Repair & Detailing14.5%
Trades in Montana
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Real Estate | 740 | 80.4% | 4.45 | 12 | 32 |
| General Contractors | 534 | 60.1% | 4.5 | 6 | 17 |
| Attorneys | 279 | 76.7% | 4.54 | 6.5 | 19 |
| Roofing Contractors | 216 | 57.9% | 4.78 | 11 | 42 |
| Electricians | 211 | 62.6% | 4.57 | 7 | 20.8 |
| Auto Repair & Detailing | 186 | 85.5% | 4.55 | 83 | 172.5 |
| HVAC Contractors | 175 | 66.3% | 4.63 | 24 | 100.5 |
| Landscaping & Lawn Care | 157 | 80.9% | 4.46 | 13 | 27 |
| Doctors & Clinics | 157 | 40.8% | 4.47 | 18 | 50.5 |
| Cleaning Services | 123 | 71.5% | 4.65 | 17 | 47.5 |
| Plumbers | 122 | 79.5% | 4.52 | 21 | 69 |
| Handyman Services | 122 | 63.9% | 4.56 | 18 | 80 |
| Pet Services | 107 | 70.1% | 4.62 | 85 | 217 |
| Salons & Beauty | 87 | 81.6% | 4.58 | 97.5 | 171.5 |
| Flooring & Tile | 69 | 87% | 4.66 | 22 | 56 |
| Fence Contractors | 67 | 77.6% | 4.63 | 9.5 | 38 |
| Concrete, Masonry & Paving | 65 | 89.2% | 4.38 | 7 | 21 |
| Towing Services | 57 | 57.9% | 4.46 | 49 | 104 |
| Windows, Doors & Garage Doors | 56 | 85.7% | 4.41 | 28.5 | 48.8 |
| Drywall & Insulation | 54 | 59.3% | 4.69 | 3.5 | 13.8 |
| Painters | 53 | 56.6% | 4.63 | 3.5 | 23.3 |
| Appraiser | 50 | 76% | — | 1 | 2 |
| Home Inspectors | 36 | 86.1% | 4.98 | 27 | 133 |
| Pressure Washing & Exterior Cleaning | 36 | 63.9% | 4.85 | 8 | 23.5 |
| Charters & Recreation | 33 | 97% | 4.81 | 46 | 123.8 |
| Siding & Gutters | 32 | 62.5% | 4.53 | 12 | 34 |
| Self Storage | 29 | 96.6% | 4.49 | 28 | 57 |
| Restaurants | 29 | 93.1% | 4.1 | 422 | 856 |
| Damage Restoration | 27 | 92.6% | 4.76 | 30 | 100.3 |
| Carpentry & Cabinets | 27 | 51.9% | 4.73 | 8 | 26.8 |
Answers
Questions about Montana businesses
What percentage of Montana businesses have a website?
76% of the 5,625 Montana local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, September 2026).
What is the average Google rating for Montana businesses?
4.48 stars among the local businesses in our directory with 10 or more reviews, 41st of 50 states (Page One Partner Research, September 2026).
How many Google reviews do Montana businesses have?
The median is 18 among businesses with reviews; 63+ is top quarter. 56.7% have fewer than 10 (Page One Partner Research, September 2026).