Industry report · 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 2,244 self storage listed in the Page One Partner directory.
- Listed in our directory
- 2,244
- Average Google rating
- 4.44
- Median reviews
- 52
- Reviews for top quarter
- 140+
- Have a website
- 90.5%
- Meet all 3 benchmarks
- 32.3%
Key findings
- The Page One Partner directory lists 2,244 self storage; the most listed are in California (412). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.44 (businesses with 10+ reviews), 47th of 53 trades. 27.9% are rated 4.8 or higher.
- Reviews: among self storage with Google reviews, the median has 52; 140+ is top quarter and 349+ top 10%. 24.5% have fewer than 10.
- Websites: 90.5% list a website; of those sites, 70.2% run Google Analytics and 93.1% are mobile-friendly.
- Only 32.3% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- The 10% most-reviewed self storage hold 59.5% of all the trade's Google reviews.
Page One Partner Research · 2,244 self storage in our directory · Updated September 2026 · Methodology
Where our directory lists the most self storage
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
Website adoption is highest in California (92%) and lowest in Missouri (84.1%), among states with at least 100 self storage.
Self Storage by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| California | 412 | 4.45 | 56 | 144.8 | 92% |
| Missouri | 239 | 4.31 | 26 | 65 | 84.1% |
| Texas | 226 | 4.46 | 53.5 | 146.8 | 87.2% |
| Florida | 136 | 4.59 | 97.5 | 336.8 | 86.8% |
| Arizona | 76 | 4.45 | 84 | 198 | 92.1% |
| Illinois | 57 | 4.28 | 31 | 73.3 | 78.9% |
| Nevada | 57 | 4.43 | 65 | 221 | 94.7% |
| Washington | 55 | 4.48 | 93.5 | 170 | 100% |
| Alabama | 53 | 4.41 | 41 | 76 | 94.3% |
| New York | 52 | 4.53 | 46.5 | 373 | 94.2% |
| Colorado | 51 | 4.52 | 119 | 217.8 | 94.1% |
| Georgia | 47 | 4.56 | 40 | 116.5 | 93.6% |
| Ohio | 47 | 4.36 | 61 | 144 | 93.6% |
| Pennsylvania | 46 | 4.33 | 49.5 | 127 | 87% |
| Oregon | 39 | 4.35 | 57 | 108.3 | 97.4% |
| North Carolina | 37 | 4.46 | 67 | 123.5 | 91.9% |
| Utah | 37 | 4.5 | 81 | 195 | 100% |
| Idaho | 36 | 4.5 | 75 | 130.3 | 97.2% |
| Tennessee | 36 | 4.52 | 37.5 | 137.5 | 88.9% |
| Indiana | 35 | 4.3 | 49 | 103 | 88.6% |
| Louisiana | 35 | 4.44 | 22 | 92 | 91.4% |
| South Carolina | 34 | 4.47 | 63 | 203.3 | 97.1% |
| Michigan | 32 | 4.46 | 56.5 | 104.8 | 93.8% |
| Nebraska | 30 | 4.25 | 31 | 59 | 93.3% |
| Arkansas | 30 | 4.46 | 45 | 136 | 83.3% |
| Montana | 29 | 4.49 | 28 | 57 | 96.6% |
| New Jersey | 27 | 4.49 | 95.5 | 158.8 | 88.9% |
| Virginia | 26 | 4.65 | 100.5 | 314.5 | 96.2% |
| Minnesota | 25 | 4.33 | 45.5 | 133.8 | 92% |
Answers
Questions about self storage
How many self storage are in the Page One Partner directory?
2,244, as of September 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the self storage in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for self storage?
4.44 stars among self storage with 10 or more reviews; 27.9% are rated 4.8 or higher and 12.1% below 4.0 (Page One Partner Research, September 2026).
How many Google reviews do self storage have?
The median is 52 among those with reviews; the top quarter have 140+ and the top 10% 349+. 24.5% have fewer than 10 (Page One Partner Research, September 2026).
What percentage of self storage have a website?
90.5% list a website on their Google Business Profile (Page One Partner Research, September 2026).
Which state has the best-rated self storage?
Florida (average 4.59), among states with at least 50 self storage with 10+ reviews (Page One Partner Research, September 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.