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State report · 2026

Illinois local business report 2026

Websites, Google reviews and ratings for the 51,703 Illinois local businesses listed in the Page One Partner directory, and how each trade compares.

Listed in our directory
51,703
Average Google rating
4.54
rank 18 of 50 states
No website
27.9%
rank 33 of 50 states
Fewer than 10 reviews
58.2%
Median reviews
21

Key findings

  • Illinois local businesses in our directory average 4.54 stars on Google (10+ reviews), ranking 18th of the 50 states we measured.
  • 27.9% of Illinois local businesses list no website: the 33rd highest share of 50 states.
  • 58.2% have fewer than 10 Google reviews (28th highest); the median business with reviews has 21, and 74+ is top quarter.
  • Of Illinois local business websites, 50.7% run Google Analytics.
  • Least likely to have a website in Illinois: handyman services (58.6% without), drywall and insulation (52.5% without) and towing services (48.1% without).
  • Best-rated trades in Illinois: chiropractors (4.86), home inspectors (4.85) and pressure washing and exterior cleaning (4.84).

Page One Partner Research · 51,703 Illinois businesses in our directory · Updated November 2026 · Methodology

Trades in Illinois

TradeListedHas a websiteAvg ratingMedian reviewsTop-quarter reviews
Real Estate4,73081.1%4.51440
General Contractors3,58166%4.58926
Attorneys3,40778.6%4.541344
Cleaning Services3,02560.9%4.731648
Doctors & Clinics2,89552.8%4.361769.8
HVAC Contractors2,66661%4.7433.5137
Roofing Contractors2,51765.5%4.682471
Electricians2,13965.5%4.62925
Landscaping & Lawn Care1,28173.8%4.51745
Plumbers1,25875.7%4.6140151.3
Pet Services98875.6%4.6386189
Auto Repair & Detailing97581.9%4.5198216
Salons & Beauty90084.1%4.5895203.5
Concrete, Masonry & Paving86380.4%4.531341.8
Insurance Agencies84082.3%4.4926102
Pressure Washing & Exterior Cleaning82663.6%4.841667
Handyman Services81641.4%4.751129.3
Painters77362.7%4.821750.5
Travel Agencies64971%4.521135
Flooring & Tile61177.9%4.752767.8
Towing Services59251.9%4.2379.5157.5
Home Inspectors51583.1%4.8528.5149.8
Limo Service51463.8%4.71749.8
Appliance Repair44961.5%4.493695
Carpentry & Cabinets42354.8%4.628.525.3
Welding & Metal Fabrication41666.1%4.42615
Windows, Doors & Garage Doors40384.9%4.6842109.5
Drywall & Insulation37947.5%4.55931
Fence Contractors36675.1%4.482473
Remodeling Contractors32888.4%4.792545
Appraiser32578.2%4.4311
Tree Services32383%4.673485
Solar Installation31771.9%4.5413.543.3
Podiatrists30656.5%4.571780.5
Pool Contractors29678%4.326.570
Security Systems29465.3%4.661242
Locksmiths29055.2%4.6895.5228.8
Damage Restoration28193.2%4.7431.5102.5
Siding & Gutters26154.4%4.762354
Interior Design & Architecture24193.4%4.6714
Moving Companies21588.8%4.59165344.5
Waste Management20678.2%4.161955.3
Auto Glass17075.3%4.5850157.8
Med Spas14593.1%4.6966186.3
Chiropractors13794.2%4.8643144
Junk Removal & Hauling13268.2%4.8127110
Pest Control12297.5%4.7595.5336.8
Cash For Gold11987.4%4.5177171
Deck & Outdoor Living11083.6%4.741950
Charters & Recreation10492.3%4.6867.5336.5
Home Builders9595.8%4.48815.5
Restaurants9295.7%4.328872047
Garage Doors9185.7%4.82135458.5
Trailer Rental7187.3%4.42458.5
Self Storage5778.9%4.283173.3
Demolition Contractors5377.4%4.731227.3
Property Maintenance4770.2%4.68924.5
Accountants & Tax4691.3%4.512245
Excavation & Site Work4586.7%4.29410.8
Equipment Rental3697.2%4.5782.5150.5

Largest cities in Illinois

CityListedHas a websiteAvg ratingMedian reviews
Chicago15,48571.4%4.5120
Naperville2,38075.1%4.6721

Answers

Questions about Illinois businesses

What percentage of Illinois businesses have a website?

72.1% of the 51,703 Illinois local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).

What is the average Google rating for Illinois businesses?

4.54 stars among the local businesses in our directory with 10 or more reviews, 18th of 50 states (Page One Partner Research, November 2026).

How many Google reviews do Illinois businesses have?

The median is 21 among businesses with reviews; 74+ is top quarter. 58.2% have fewer than 10 (Page One Partner Research, November 2026).

For business owners

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