Industry report · 2026
Restaurants: industry report 2026
Google ratings, review benchmarks, website adoption and the toughest markets, from the 3,826 restaurants listed in the Page One Partner directory.
- Listed in our directory
- 3,826
- Average Google rating
- 4.24
- Median reviews
- 715
- Reviews for top quarter
- 1,543+
- Have a website
- 90.5%
- Meet all 3 benchmarks
- 13.9%
Key findings
- The Page One Partner directory lists 3,826 restaurants; the most listed are in California (748). These are the businesses in our directory, collected from the trade's 400 largest U.S. cities, not a count of every one in the country.
- Average Google rating: 4.24 (businesses with 10+ reviews), 59th of 60 trades. 4.4% are rated 4.8 or higher.
- Reviews: among restaurants with Google reviews, the median has 715; 1,543+ is top quarter and 2,952+ top 10%. 21.7% have fewer than 10.
- Websites: 90.5% list a website; of those sites, 58.2% run Google Analytics and 95% are mobile-friendly.
- Only 13.9% meet all three visibility benchmarks for the trade (website, median reviews, 4.5+ rating).
- Hardest market to stand out in: New York, NY (2,797 reviews for the local top quarter).
- The 10% most-reviewed restaurants hold 46.5% of all the trade's Google reviews.
Page One Partner Research · 3,826 restaurants in our directory · Updated November 2026 · Methodology
Where our directory lists the most restaurants
Businesses listed in the Page One Partner directory by state, not a count of every business in each state.
- California748
- Florida418
- Texas417
- South Carolina196
- Pennsylvania176
- New York174
- Missouri134
- Arizona92
- Illinois92
- Michigan81
- Georgia78
- District of Columbia71
Toughest markets for restaurants
Google reviews needed for the local top quarter. Cities with at least 40 businesses in this trade.
- New York, NY2,797
- Hollywood, FL2,785
- Dallas, TX2,574
- Washington, DC1,684
Website adoption is highest in South Carolina (95.9%) and lowest in Texas (87.1%), among states with at least 100 restaurants.
Restaurants by state
| State | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| California | 748 | 4.26 | 539 | 1090 | 90.4% |
| Florida | 418 | 4.24 | 1099 | 2192.5 | 92.1% |
| Texas | 417 | 4.19 | 912.5 | 2088.8 | 87.1% |
| South Carolina | 196 | 4.19 | 878 | 1689.8 | 95.9% |
| Pennsylvania | 176 | 4.2 | 777 | 1501.8 | 92% |
| New York | 174 | 4.25 | 815 | 1677.3 | 92.5% |
| Missouri | 134 | 4.16 | 721.5 | 1347.8 | 93.3% |
| Arizona | 92 | 4.21 | 574 | 1188 | 92.4% |
| Illinois | 92 | 4.32 | 887 | 2047 | 95.7% |
| Michigan | 81 | 4.17 | 646 | 1766 | 93.8% |
| Georgia | 78 | 4.34 | 242 | 1498 | 89.7% |
| District of Columbia | 71 | 4.33 | 930.5 | 1683.8 | 98.6% |
| Virginia | 67 | 4.24 | 587.5 | 1098.5 | 88.1% |
| Louisiana | 60 | 4.39 | 1166 | 3087 | 93.3% |
| North Carolina | 60 | 4.34 | 668 | 1132.3 | 91.7% |
| Washington | 56 | 4.3 | 1156 | 1842.5 | 92.9% |
| Colorado | 56 | 4.29 | 987 | 2178.5 | 76.8% |
| Alabama | 52 | 4.32 | 552 | 1264 | 90.4% |
| Nevada | 52 | 4.26 | 619 | 1644 | 96.2% |
| Utah | 50 | 4.44 | 846 | 1987.5 | 90% |
| Massachusetts | 49 | 4.32 | 409 | 1304 | 91.8% |
| Ohio | 47 | 4.18 | 537 | 1441 | 68.1% |
| New Jersey | 47 | 4.2 | 574 | 927.5 | 80.9% |
| Tennessee | 46 | 4.29 | 516.5 | 1640.3 | 93.5% |
| Minnesota | 43 | 4.3 | 649 | 1080 | 88.4% |
| Oklahoma | 39 | 4.26 | 656.5 | 2016.5 | 79.5% |
| Maryland | 38 | 4.17 | 912 | 1467.5 | 86.8% |
| Wisconsin | 31 | 4.36 | 478.5 | 1158 | 90.3% |
| Oregon | 29 | 4.37 | 366.5 | 897.8 | 89.7% |
| Montana | 29 | 4.1 | 422 | 856 | 93.1% |
| Nebraska | 28 | 3.88 | 370 | 639 | 96.4% |
| Connecticut | 27 | 4.29 | 767.5 | 1177.5 | 88.9% |
| Iowa | 26 | 4.23 | 508.5 | 635 | 96.2% |
| Rhode Island | 25 | 4.41 | 674.5 | 1114.5 | 92% |
Largest restaurants markets
| City | Listed | Avg rating | Median reviews | Top-quarter reviews | Has a website |
|---|---|---|---|---|---|
| Washington, DC | 71 | 4.33 | 930.5 | 1683.8 | 98.6% |
| New York, NY | 71 | 4.3 | 1192 | 2797 | 97.2% |
| Hollywood, FL | 42 | 4.27 | 1954 | 2785 | 97.6% |
| Dallas, TX | 41 | 4.21 | 2168 | 2573.5 | 85.4% |
Answers
Questions about restaurants
How many restaurants are in the Page One Partner directory?
3,826, as of November 2026, collected from Google Business Profiles in the trade's 400 largest U.S. cities. It is not a count of every one of the restaurants in the U.S.: businesses outside those cities, or without a Google Business Profile, may be missing.
What is the average Google rating for restaurants?
4.24 stars among restaurants with 10 or more reviews; 4.4% are rated 4.8 or higher and 18.7% below 4.0 (Page One Partner Research, November 2026).
How many Google reviews do restaurants have?
The median is 715 among those with reviews; the top quarter have 1,543+ and the top 10% 2,952+. 21.7% have fewer than 10 (Page One Partner Research, November 2026).
What percentage of restaurants have a website?
90.5% list a website on their Google Business Profile (Page One Partner Research, November 2026).
Which state has the best-rated restaurants?
District of Columbia (average 4.33), among states with at least 50 restaurants with 10+ reviews (Page One Partner Research, November 2026).
Every number here comes from the Page One Partner studies: review benchmarks, ratings by industry, websites, visibility gap and competitive markets.
For business owners
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Writing about this data?
Every figure is free to cite and chart under CC BY 4.0. Credit “Page One Partner Research” and link to this page. The numbers describe businesses listed in our directory, not every business in the country.