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State report · 2026

District of Columbia local business report 2026

Websites, Google reviews and ratings for the 7,642 District of Columbia local businesses listed in the Page One Partner directory, and how each trade compares.

Listed in our directory
7,642
Average Google rating
4.44
rank 48 of 50 states
No website
25.5%
rank 43 of 50 states
Fewer than 10 reviews
64.4%
Median reviews
18

Key findings

  • District of Columbia local businesses in our directory average 4.44 stars on Google (10+ reviews), ranking 48th of the 50 states we measured.
  • 25.5% of District of Columbia local businesses list no website: the 43rd highest share of 50 states.
  • 64.4% have fewer than 10 Google reviews (6th highest); the median business with reviews has 18, and 83+ is top quarter.
  • Of District of Columbia local business websites, 55.5% run Google Analytics.
  • Least likely to have a website in District of Columbia: HVAC contractors (60.9% without), electricians (53.2% without) and roofing contractors (50.7% without).
  • Best-rated trades in District of Columbia: cleaning services (4.71), real estate (4.61) and attorneys (4.58).

Page One Partner Research · 7,642 District of Columbia businesses in our directory · Updated November 2026 · Methodology

District of Columbia businesses with no website, by trade

Share of listed businesses with no website; trades with at least 100 listed in the state.

Trades in District of Columbia

TradeListedHas a websiteAvg ratingMedian reviewsTop-quarter reviews
Real Estate82387.7%4.611542.5
Attorneys82086.1%4.58930.5
Doctors & Clinics69157.2%4.361795.3
General Contractors40072.3%4.45413.5
Insurance Agencies23864.3%4.33873
Cleaning Services21572.1%4.7112.540
HVAC Contractors19739.1%4.411442.3
Salons & Beauty18287.9%4.48123.5268.5
Electricians17146.8%4.551139.3
Travel Agencies13865.2%4.37970
Roofing Contractors13849.3%4.8619.539.5
Pet Services12576.8%4.5431122
Interior Design & Architecture10099%4.7648
Locksmiths9942.4%4.74165197.5
Limo Service9863.3%4.71075
Handyman Services9239.1%4.77.534.8
Charters & Recreation8090%4.7667316.8
Solar Installation7573.3%4.592294
Restaurants7198.6%4.33930.51683.8
Auto Repair & Detailing7078.6%4.4893.5336.5
Landscaping & Lawn Care6762.7%4.811230
Towing Services6738.8%4.343191.5
Appliance Repair5949.2%4.4466170
Auto Glass5860.3%4.511377
Plumbers5257.7%4.3421.587.8
Podiatrists5137.3%4.4356
Windows, Doors & Garage Doors4463.6%4.711650
Flooring & Tile4479.5%4.681946
Security Systems4447.7%5.05.58
Painters3865.8%4.69845.3
Carpentry & Cabinets3342.4%4.75521.5
Moving Companies3381.8%4.594.5182.5
Med Spas3193.5%4.7394.5195
Concrete, Masonry & Paving3177.4%4.8411.523.3
Home Inspectors2979.3%4.7435107
Pressure Washing & Exterior Cleaning2653.8%4.681326
Chiropractors2580%4.782959.5
Junk Removal & Hauling2548%4.221082
Remodeling Contractors2596%4.871849.3

Largest cities in District of Columbia

CityListedHas a websiteAvg ratingMedian reviews
Washington7,62974.5%4.4418

Answers

Questions about District of Columbia businesses

What percentage of District of Columbia businesses have a website?

74.5% of the 7,642 District of Columbia local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).

What is the average Google rating for District of Columbia businesses?

4.44 stars among the local businesses in our directory with 10 or more reviews, 48th of 50 states (Page One Partner Research, November 2026).

How many Google reviews do District of Columbia businesses have?

The median is 18 among businesses with reviews; 83+ is top quarter. 64.4% have fewer than 10 (Page One Partner Research, November 2026).

For business owners

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