State report · 2026
New Hampshire local business report 2026
Websites, Google reviews and ratings for the 5,575 New Hampshire local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 5,575
- Average Google rating
- 4.59
- rank 2 of 50 states
- No website
- 26.9%
- rank 35 of 50 states
- Fewer than 10 reviews
- 59.6%
- Median reviews
- 18
Key findings
- New Hampshire local businesses in our directory average 4.59 stars on Google (10+ reviews), ranking 2nd of the 50 states we measured.
- 26.9% of New Hampshire local businesses list no website: the 35th highest share of 50 states.
- 59.6% have fewer than 10 Google reviews (17th highest); the median business with reviews has 18, and 60+ is top quarter.
- Of New Hampshire local business websites, 50.4% run Google Analytics.
- Least likely to have a website in New Hampshire: doctors and clinics (55.6% without), carpentry and cabinets (52.7% without) and general contractors (39% without).
- Best-rated trades in New Hampshire: electricians (4.79), roofing contractors (4.79) and cleaning services (4.74).
Page One Partner Research · 5,575 New Hampshire businesses in our directory · Updated November 2026 · Methodology
New Hampshire businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Doctors & Clinics55.6%
- Carpentry & Cabinets52.7%
- General Contractors39%
- Attorneys35.2%
- Roofing Contractors35.1%
- Electricians30.3%
- Plumbers29.1%
- Real Estate26.5%
- Cleaning Services23.2%
- HVAC Contractors20.5%
- Concrete, Masonry & Paving19%
- Landscaping & Lawn Care14.2%
- Auto Repair & Detailing11.4%
Trades in New Hampshire
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Real Estate | 688 | 73.5% | 4.59 | 14 | 36 |
| General Contractors | 603 | 61% | 4.62 | 9 | 22.5 |
| Attorneys | 352 | 64.8% | 4.6 | 9 | 29 |
| Doctors & Clinics | 306 | 44.4% | 4.41 | 10 | 63.5 |
| HVAC Contractors | 244 | 79.5% | 4.69 | 19 | 55 |
| Electricians | 228 | 69.7% | 4.79 | 10 | 35 |
| Roofing Contractors | 222 | 64.9% | 4.79 | 26 | 105 |
| Landscaping & Lawn Care | 176 | 85.8% | 4.52 | 18 | 48 |
| Concrete, Masonry & Paving | 142 | 81% | 4.61 | 21 | 52.8 |
| Plumbers | 141 | 70.9% | 4.57 | 21 | 59 |
| Cleaning Services | 138 | 76.8% | 4.74 | 14 | 31.3 |
| Carpentry & Cabinets | 112 | 47.3% | 4.73 | 3 | 10.5 |
| Auto Repair & Detailing | 105 | 88.6% | 4.61 | 91 | 256 |
| Pressure Washing & Exterior Cleaning | 99 | 71.7% | 4.89 | 16 | 70.5 |
| Drywall & Insulation | 85 | 63.5% | 4.43 | 7 | 23.5 |
| Pet Services | 81 | 84% | 4.66 | 70 | 137.3 |
| Pool Contractors | 76 | 67.1% | 4.33 | 32 | 67 |
| Salons & Beauty | 74 | 91.9% | 4.68 | 53.5 | 192.5 |
| Painters | 73 | 67.1% | 4.74 | 19 | 45 |
| Flooring & Tile | 70 | 87.1% | 4.68 | 23 | 72 |
| Handyman Services | 60 | 58.3% | 4.91 | 16 | 32 |
| Solar Installation | 60 | 75% | 4.71 | 8 | 29 |
| Towing Services | 50 | 46% | 4.12 | 81.5 | 134 |
| Remodeling Contractors | 49 | 87.8% | 4.57 | 17 | 34 |
| Travel Agencies | 49 | 81.6% | 4.33 | 12 | 31 |
| Fence Contractors | 46 | 82.6% | 4.75 | 31 | 59 |
| Home Inspectors | 44 | 97.7% | 4.88 | 44.5 | 132 |
| Moving Companies | 40 | 95% | 4.68 | 68 | 217.5 |
| Waste Management | 39 | 97.4% | 4.43 | 33 | 71 |
| Appraiser | 38 | 63.2% | 4.43 | 2 | 10.5 |
| Siding & Gutters | 34 | 67.6% | 4.49 | 27 | 129 |
| Damage Restoration | 30 | 90% | 4.58 | 40 | 129 |
| Windows, Doors & Garage Doors | 28 | 96.4% | 4.74 | 19 | 40 |
Answers
Questions about New Hampshire businesses
What percentage of New Hampshire businesses have a website?
73.1% of the 5,575 New Hampshire local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).
What is the average Google rating for New Hampshire businesses?
4.59 stars among the local businesses in our directory with 10 or more reviews, 2nd of 50 states (Page One Partner Research, November 2026).
How many Google reviews do New Hampshire businesses have?
The median is 18 among businesses with reviews; 60+ is top quarter. 59.6% have fewer than 10 (Page One Partner Research, November 2026).
For business owners
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