State report · 2026
Delaware local business report 2026
Websites, Google reviews and ratings for the 5,284 Delaware local businesses listed in the Page One Partner directory, and how each trade compares.
- Listed in our directory
- 5,284
- Average Google rating
- 4.44
- rank 47 of 50 states
- No website
- 30.5%
- rank 18 of 50 states
- Fewer than 10 reviews
- 58.1%
- Median reviews
- 21
Key findings
- Delaware local businesses in our directory average 4.44 stars on Google (10+ reviews), ranking 47th of the 50 states we measured.
- 30.5% of Delaware local businesses list no website: the 18th highest share of 50 states.
- 58.1% have fewer than 10 Google reviews (29th highest); the median business with reviews has 21, and 70+ is top quarter.
- Of Delaware local business websites, 54.6% run Google Analytics.
- Least likely to have a website in Delaware: handyman services (65.2% without), towing services (60.6% without) and doctors and clinics (50% without).
- Best-rated trades in Delaware: roofing contractors (4.78), cleaning services (4.72) and electricians (4.66).
Page One Partner Research · 5,284 Delaware businesses in our directory · Updated November 2026 · Methodology
Delaware businesses with no website, by trade
Share of listed businesses with no website; trades with at least 100 listed in the state.
- Handyman Services65.2%
- Towing Services60.6%
- Doctors & Clinics50%
- General Contractors44.3%
- Electricians40.3%
- Landscaping & Lawn Care38%
- HVAC Contractors37%
- Roofing Contractors34.9%
- Cleaning Services31.6%
- Attorneys31.2%
- Real Estate27.2%
- Auto Repair & Detailing22.6%
- Salons & Beauty14.9%
Trades in Delaware
| Trade | Listed | Has a website | Avg rating | Median reviews | Top-quarter reviews |
|---|---|---|---|---|---|
| Real Estate | 606 | 72.8% | 4.47 | 11 | 37 |
| General Contractors | 555 | 55.7% | 4.52 | 9 | 24 |
| Doctors & Clinics | 378 | 50% | 4.16 | 18 | 81 |
| Attorneys | 317 | 68.8% | 4.3 | 10 | 25 |
| Roofing Contractors | 269 | 65.1% | 4.78 | 30 | 85 |
| Landscaping & Lawn Care | 200 | 62% | 4.55 | 14 | 45 |
| Electricians | 196 | 59.7% | 4.66 | 11 | 35 |
| HVAC Contractors | 192 | 63% | 4.61 | 24 | 126 |
| Cleaning Services | 155 | 68.4% | 4.72 | 13 | 27 |
| Auto Repair & Detailing | 115 | 77.4% | 4.41 | 93 | 218 |
| Handyman Services | 115 | 34.8% | 4.59 | 6.5 | 24.8 |
| Towing Services | 104 | 39.4% | 4.23 | 44 | 111 |
| Salons & Beauty | 101 | 85.1% | 4.55 | 83 | 178.8 |
| Plumbers | 92 | 62% | 4.56 | 20.5 | 66.3 |
| Concrete, Masonry & Paving | 86 | 87.2% | 4.56 | 13 | 32 |
| Travel Agencies | 86 | 84.9% | 4.65 | 10 | 47.5 |
| Pet Services | 84 | 81% | 4.57 | 56 | 140 |
| Painters | 70 | 65.7% | 4.92 | 22 | 62.8 |
| Pressure Washing & Exterior Cleaning | 58 | 69% | 4.89 | 17 | 136.8 |
| Flooring & Tile | 49 | 71.4% | 4.72 | 29 | 60.8 |
| Carpentry & Cabinets | 43 | 48.8% | 4.88 | 14.5 | 45.3 |
| Pool Contractors | 37 | 89.2% | 4.49 | 35 | 74 |
| Tree Services | 31 | 71% | 4.7 | 38.5 | 83 |
| Drywall & Insulation | 30 | 56.7% | 4.5 | 6 | 10 |
| Home Builders | 28 | 100% | 4.44 | 11.5 | 26.8 |
| Remodeling Contractors | 27 | 81.5% | 4.83 | 31 | 57.5 |
| Chiropractors | 26 | 88.5% | 4.91 | 27.5 | 67 |
Largest cities in Delaware
| City | Listed | Has a website | Avg rating | Median reviews |
|---|---|---|---|---|
| Wilmington | 2,399 | 70.8% | 4.37 | 17 |
Answers
Questions about Delaware businesses
What percentage of Delaware businesses have a website?
69.5% of the 5,284 Delaware local businesses in our directory list a website on their Google Business Profile (Page One Partner Research, November 2026).
What is the average Google rating for Delaware businesses?
4.44 stars among the local businesses in our directory with 10 or more reviews, 47th of 50 states (Page One Partner Research, November 2026).
How many Google reviews do Delaware businesses have?
The median is 21 among businesses with reviews; 70+ is top quarter. 58.1% have fewer than 10 (Page One Partner Research, November 2026).
For business owners
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