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Research · Best cities · 2026

Best cities for security systems

The best large city for a new security system is Durham, NC: population up 7.2% since 2020, 9 Google reviews for the local top quarter, and 3.6 listed security systems per 100,000 residents.

Key findings

  • The best large city for a new security system is Durham, NC: population up 7.2% since 2020, 9 Google reviews for the local top quarter, and 3.6 listed security systems per 100,000 residents.
  • The rest of the top five: Aurora, CO, Newark, NJ, Fort Worth, TX and Madison, WI.
  • Hardest of the 138 cities ranked: St. Louis, MO (37 reviews for the top quarter), Birmingham, AL (48 reviews for the top quarter) and Baton Rouge, LA (80 reviews for the top quarter).

Page One Partner Research · 138 cities of 100,000+ ranked · Census population estimates (Vintage 2024) · Updated October 2026 · Methodology

Opportunity score, top 15 cities

0–100: population growth, review count needed to compete, and businesses per resident, ranked within this trade.

Top 15 cities for a new security system

CityScorePopulation growth 2020–24Reviews for local top quarterListed per 100k residentsBusinesses listedPopulation (2024)
Durham, NC90.37.2%8.53.611301,870
Aurora, CO89.84.2%42.711403,130
Newark, NJ80.52.1%6.33.210317,303
Fort Worth, TX78.19.1%21.84.1411,008,106
Madison, WI77.93.8%123.911285,300
Washington, DC77.44.7%86.344702,250
Gilbert, AZ77.17.2%223.811288,790
Fresno, CA75.41.4%10.32.413550,105
Tacoma, WA75.23.8%124.410228,202
Salt Lake City, UT72.38.5%25.54.610217,783
Salem, OR71.82.5%6.56.111180,406
Jersey City, NJ70.33.7%20.8412302,824
Garland, TX68.61.6%94.812250,431
Bakersfield, CA68.43%25.52.912417,468
Wichita, KS67.60.7%11.5416400,991

Hardest cities to break into

CityScorePopulation growth 2020–24Reviews for local top quarterListed per 100k residentsBusinesses listedPopulation (2024)
St. Louis, MO11.2-6.9%37.318.251279,695
Birmingham, AL14.1-2%47.811.723196,357
Baton Rouge, LA14.4-2.4%809.120220,907
Anaheim, CA17-0.6%6111.640344,561
Rochester, NY18-1.7%36.312.125207,282

Answers

Questions about starting out as a new security system

What is the best city for a new security system?

Durham, NC, by Page One Partner Research's opportunity score among 138 U.S. cities of 100,000+ residents (October 2026), followed by Aurora, CO, Newark, NJ and Fort Worth, TX.

Where is it hardest to compete as a new security system?

Among the cities ranked, St. Louis, MO: security systems there need 37 Google reviews to reach the local top quarter (Page One Partner Research, October 2026).

Methodology

How the ranking works

Scope: every figure here describes businesses listed in the Page One Partner directory, not every business in the United States. Counts are businesses in our directory, not totals for a trade, state or city; percentages and benchmarks describe our listings and can differ from the whole market.

Source: the Page One Partner directory, 1,720,864 U.S. local service business listings (all 50 states and Washington, D.C.), each built from the business's public Google Business Profile and public business records. Listings held back by our quality checks (a phone number from another state, a map pin far from the stated city, a Google match that belonged to a different business) are excluded.

Trades: each business is filed under one trade from its Google category. Only trades with at least 1,000 listings are reported, and rating figures use trades with at least 200 businesses carrying 10 or more reviews.

Population: U.S. Census Bureau city and town population estimates (Vintage 2024, public domain). Only cities with at least 100,000 residents are ranked (321 cities), and only markets with at least 10 listed businesses in the trade (10,509 city-and-trade markets).

Opportunity score (0–100): the average of three percentile ranks among the ranked cities for that trade: population growth from 2020 to 2024 (faster = higher), the Google review count needed to reach the local top quarter (lower = higher), and listed businesses per 100,000 residents (fewer = higher). Equal weights; no demand, price or licensing data.

Coverage: listings for each trade were collected from that trade's 400 largest U.S. cities, so coverage is thorough in those cities and partial elsewhere. Every city in this ranking has 100,000+ residents, which places it inside those markets.

Important limit: a business's city is its postal city, which can cover more ground than the city limits the Census counts (many unincorporated addresses use the name of a nearby city). Cities whose postal name covers a wide area look more crowded per resident than they are, and their suburbs look less crowded. Treat the per-resident figure as indicative and read the review bar and growth alongside it.

Figures are aggregates. Page One Partner does not publish business-level rows from this research. The aggregate tables are free to reuse under CC BY 4.0: credit "Page One Partner Research" with a link to the study.

Recomputed weekly from the live directory; this edition was computed in October 2026. Small shifts between editions are expected as businesses are added and ratings change.

For business owners

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Your business may already have a page in the Page One Partner directory. Claiming it is free: correct the details, add photos and receive quote requests with no fee per lead. Rankings here are never sold.

Writing about this data?

Every figure is free to cite and chart under CC BY 4.0. Credit “Page One Partner Research” and link to this page. The numbers describe businesses listed in our directory, not every business in the country.

How we collect the data · info@pageoneinsights.com